What Are the Advertising Pros & Cons of Using Print Media?

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According to the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper consumption. On the magazine front, almost two-thirds of readers say they enjoy reading magazine ads, while more than half read their favorite print magazines specifically to gain information about new brands. Consumers enjoy and trust print advertising. At a time when consumers are fast-forwarding or bypassing advertising altogether, print media is considered a destination for advertising.

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Original Article Source Credits:   Chron , https://smallbusiness.chron.com/

Article Written By:  Elle Smith

Original Article Posted on:  NA

Link to Original Article:  https://smallbusiness.chron.com/advertising-pros-cons-using-print-media-41670.html