The Effects of Different Colors on Peoples Emotions in Advertisements

Author: External Author | | Categories: Digital Printing

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Psychologists have theories about how color affects emotions. And so do marketers, which is why they choose certain colors in advertising to get consumers to buy goods and services. No scientific evidence has proven that blue calms people, for example, or red makes them angry. People also have varying color preferences. But theories persist on how color affects consumer behavior. Small businesses can create distinctive images in advertisements just as big corporations do with primary colors -- blue, red, green and yellow.

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Original Article Source Credits:   Chron , https://smallbusiness.chron.com/

Article Written By:  Valerie Bolden-Barrett

Original Article Posted on:  NA

Link to Original Article:  https://smallbusiness.chron.com/effects-different-colors-peoples-emotions-advertisements-75659.html



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