The fundamentals of color psychology

Author: External Author | | Categories: Digital Printing

If you’ve done any kind of design, you at least know a little bit about color psychology in terms of the associations we make between colors and emotions.

Red = passionate, blue = calming, and so on. We know that yellow is a playful shade, but why is yellow so uplifting? It’s tempting to say “it just is,” but that’s too easy of an explanation. Think about it—if our emotional associations with each color were innate, they wouldn’t vary across cultures. And they wouldn’t change over time, like how pink went from being associated with little boys at the beginning of the 20th century to being associated with little girls by the end.

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Original Article Source Credits:  99 Designs , 

Article Written By:  Lindsay Kramer

Original Article Posted on:  NA

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