The Psychology Of Good Signage And How To Make It Work For Your Business
Advertising can feel like a tug of war. On the one hand, advertisers are struggling to break through the noise, meanwhile consumers are often ignoring their efforts. Signage is a break from that, particularly in the UAE. It is because as marketing expenditure in the region continues to increase, an ever larger percentage of those funds is being diverted into signage– particularly digital signage. It is predicted that the digital signage market will grow 22% between 2015 and 2020, according to UAE Digital Signage Market Forecast & Opportunities, 2020. Meanwhile, huge events like SGI Dubai reinforce the importance of the medium, with a prosperous commercial sector ensuring a continually growing market. So, why does the signage industry have such momentum? And how can you harness the medium for your organisation?
Original Article Source Credits: Entrepreneur , https://www.entrepreneur.com/
Article Written By: Omar Rahman
Original Article Posted on: June 1, 2017
Link to Original Article: https://www.entrepreneur.com/article/295082